Go for professional subtitling or voice-over

We’re all familiar with the saying “A picture paints a 1000 words”, but did you know that research has shown this to be true in reality? Therefore, making a winning video is more important than ever. But, how do you go about making a success of your video?

Flawless subtitling or an appealing voice-over will undoubtedly help.

• Fact 1: We take in images 600,000 times faster than text

Why is that? Nowadays, there is an overload of content out there and, as a result, readers tend to prefer simple content wherever possible. Lack of time also plays a big role. Finally, we are visual creatures – we remember images much better than we do text.

• Fact 2: Videos boost your SEO

Videos help your website to be found. Google has a designated space on its results page for videos. Videos that are optimised for search engines like Google (SEO) have a greater chance of appearing on the first page in search results.

• Fact 3: Videos are popular on social media

People are on average ten times more likely to respond to, share or like a video than written text on social media.

Make your videos work harder

Adding subtitling means videos can be watched anytime anywhere without the sound on, allowing you to increase your target audience. Not everyone is in a position to have the sound turned on when they are watching a video. People watch videos on smartphones – in packed waiting rooms, on public transport, in classroom situations and even in meetings. So, having the sound turned on is not always desirable.

Not only that, it’s also been shown that even when people do watch videos with the sound on, they often use the subtitles too. This is because it helps make it easier to understand the content in the video.

A voice-over also brings a huge number of benefits, for instance it can help to sway the viewer one way or another. The emphasis given to a particular sentence or word can convey subconscious messages. In other words, the voice itself enhances and adds to the story.

Don’t forget you need to speak your customer’s language

Various studies and even academic research have shown that you can only reach existing and potential customers in other countries when you communicate with them in their own language. That way, you are able to demonstrate that you hear and understand their needs, and that your service or product really does solve their problems or fulfil their wishes. Studies show there is a clear correlation between content in their own language and the likelihood that a customer will make a purchase.

However, it’s clear that all too often adding subtitling or a voice-over takes last priority in the process. And, even if you do have the time to consider your choices carefully, you may well be struggling to decide on the best options and how to add high quality subtitles and voice-overs to your videos in a cost-effective way.

We are happy to help you consider your options and how to get the results you want. Contact us to discuss your needs without obligation and we will be happy to advise you based on your specific wishes and requirements.

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